About us

About Octomedia

Octomedia has been in publication since 1971 and is Australia’s largest and oldest retail trade publication with daily digital newsletters, websites, news briefs and more. We provide essential knowledge and insight into the trends, issues and events of importance to the retail industry. The bi-monthly magazine attracts quality columnists who are experts in their field. Inside Retail is well known throughout the industry for providing quality, independent journalism, entertaining stories and influential opinions on important issues. Based in Sydney our team includes writers, editors, designers, publishers and sales specialists who share a love of publishing. With an eye on editorial excellence we also achieve great commercial values. Many of our titles are monetised through advertising, subscription and product sales programs.


We always tell the truth as it is, and act clearly and sincerely throughout the communication process. We always provide direct and positive feedback to our readers. We act in a team spirit with our employees and business partners.

We know it takes people with different ideas, strengths, interests, and cultural backgrounds to make our company succeed. We encourage healthy debate and differences of opinion.

Knowledge & Passion
We consider that knowledge, passion and heart are cornerstones of our company and the key to driving our success in effectively serving our readers and offering them the means to fully benefit from our experience and expertise in providing quality retail news. We value the creativity, dedication, courage, and spirit that drive us beyond the ordinary.

History of the group

Octomedia was founded in 2003 following the buyout of the Inside Retailing and Foodweek titles by its two editors from long time owner, Huntley’s Publications. Foodweek was established in the 1960s as a weekly, subscription-based trade publication for the FMCG, grocery, and liquor industries. Inside Retail followed in the 1970s as a weekly trade publication and sister brand, focusing on the retail industry as a whole. These two iconic brands grew in readership over the years, with Inside Retailing changing its name to Inside Retail in 2011. In 2009, following consolidation of both suppliers and retailers in the FMCG and grocery and liquor markets, Foodweek was retired.

Since its founding 46 years ago, Inside Retail’s original product, now known as Inside Retail PREMIUM, has migrated from soft copy to online. In the early 2000s Inside Retail launched online, with a daily newsbrief following soon after. In 2005 the first issue of Inside Retail Magazine, a bi-monthly features-based glossy magazine, was published.

In addition to Inside Retail’s three staple products, Octomedia, also publishes a variety of other publications including the Australian Retail Chain Directory, and the Australian Retail Outlook – a forward looking publication featuring predictions for retail in the year ahead.

An Asian-based sister site to Inside Retail, InsideRetail.Asia, launched in 2010, generating news for the fast growing Asian retail economy, and Inside Shopper, a weekly newsbrief focusing on shopper marketing, the path to purchase, and shopper behaviours came to life in 2013 – this was then transformed into a revived Foodweek and Inside Shopper experience known as InsideFMCG.

The team

Nati Harpaz

Oliver Ranck

Amir Engler
Innovation Director

Amie Larter
Content Director

Roey Balbus
Marketing & Operations Director

katherine han-min
Katherine Han
Event Manager

Desy Natalia

Dali Hofmann
Accounts Executive

Jo-Anne Hui-Miller
Editor – Inside Retail

Robert Stockdill
Managing Editor Asia

Dimitri Sotiropoulos
Inside Retail Journalist

Matthew Elmas
Inside Retail Journalist

Chris Samios
Account Manager 

Catherine van der Meulen
Inside Retail Academy Manager

David Strong
General Manager

Sarah Stowe
Editor – Franchise Business

Charlotte Redfern
Senior Account Manager

Jarha Avila
Client Success Manager

Ian Sudjatmiko
Client Success Manager

Nicole Torres
Marketing Specialist

Nick Foster
General Manager, Inside FMCG

Remedios Lucio
Inside FMCG Journalist

George Moraitis
General Manager Inside Small Business

Tim Ladhams
Online Editor and Journalist

Joyce Abaño
Inside Retail Journalist

Arika Okamoto
Financial Assistant

Lydia Lim
Management Accountant

Elena Perrone

Jasper Chung
General Manager, Inside Retail Hong Kong

Klarissa Ngo
Marketing Coordinator, Inside Retail Hong Kong

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Lee Cassidy
Sales Account Manager

Heather McIlvaine
Editor Internet Retailing

Mark Freidin
Founding Partner – Internet Retailing

Vivian Blacher
Sales Account Manager

Rozelle Carlos
Graphic Designer

Sofia Costales
Graphic Designer

Mica De Leon
Graphic Designer

Nguyen Pham
Graphic Designer 

Untitled design-min
Stephanie Palma Marketing Executive

Alyssa Aviñante
Campaign Analyst

Chuckie Piedad
Market Research


Intern Hall of Fame

Johannes Forsberg

Amaya Hervas Crespo

Kenya Chan



51-57 Pitt Street, Sydney CBD, New South Wales

Level 202, 517 Flinders Lane, Melbourne CBD, Victoria

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If you have any questions, don’t hesitate to contact us.

Phone: +612 9901 1800

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