About us

About Octomedia

Octomedia has been in publication since 1971 and is Australia’s largest and oldest retail trade publication with daily digital newsletters, websites, news briefs and more. We provide essential knowledge and insight into the trends, issues and events of importance to the retail industry. The bi-monthly magazine attracts quality columnists who are experts in their field. Inside Retail is well known throughout the industry for providing quality, independent journalism, entertaining stories and influential opinions on important issues. Based in Sydney our team includes writers, editors, designers, publishers and sales specialists who share a love of publishing. With an eye on editorial excellence we also achieve great commercial values. Many of our titles are monetised through advertising, subscription and product sales programs.


We always tell the truth as it is, and act clearly and sincerely throughout the communication process. We always provide direct and positive feedback to our readers. We act in a team spirit with our employees and business partners.

We know it takes people with different ideas, strengths, interests, and cultural backgrounds to make our company succeed. We encourage healthy debate and differences of opinion.

Knowledge & Passion
We consider that knowledge, passion and heart are cornerstones of our company and the key to driving our success in effectively serving our readers and offering them the means to fully benefit from our experience and expertise in providing quality retail news. We value the creativity, dedication, courage, and spirit that drive us beyond the ordinary.

History of the group

Octomedia was founded in 2003 following the buyout of the Inside Retailing and Foodweek titles by its two editors from long time owner, Huntley’s Publications. Foodweek was established in the 1960s as a weekly, subscription-based trade publication for the FMCG, grocery, and liquor industries. Inside Retail followed in the 1970s as a weekly trade publication and sister brand, focusing on the retail industry as a whole. These two iconic brands grew in readership over the years, with Inside Retailing changing its name to Inside Retail in 2011. In 2009, following consolidation of both suppliers and retailers in the FMCG and grocery and liquor markets, Foodweek was retired.

Since its founding 46 years ago, Inside Retail’s original product, now known as Inside Retail PREMIUM, has migrated from soft copy to online. In the early 2000s Inside Retail launched online, with a daily newsbrief following soon after. In 2005 the first issue of Inside Retail Magazine, a bi-monthly features-based glossy magazine, was published.

In addition to Inside Retail’s three staple products, Octomedia, also publishes a variety of other publications including the Australian Retail Chain Directory, and the Australian Retail Outlook – a forward looking publication featuring predictions for retail in the year ahead.

An Asian-based sister site to Inside Retail, InsideRetail.Asia, launched in 2010, generating news for the fast growing Asian retail economy, and Inside Shopper, a weekly newsbrief focusing on shopper marketing, the path to purchase, and shopper behaviours came to life in 2013 – this was then transformed into a revived Foodweek and Inside Shopper experience known as InsideFMCG.

The team

Nati Harpaz

Oliver Ranck

Amir Engler
Director of Commercial & Innovation

Amie Larter
Director of Content

Ben O’Brien
Event and Sponsorship Director

Roey Balbus
Marketing & Operations

Catherine van der Meulen
Inside Retail Academy Manager

Nick Foster
General Manager, Inside FMCG

Ori Danieli
General Manager Third Sector Magazine

George Moraitis
General Manager Inside Small Business

Robert Stockdill
Managing Editor Asia

Jasper Chung
General Manager, Inside Retail Hong Kong

Mark Freidin
Founding Partner – Internet Retailing

Desy Natalia

Elena Perrone

Chris Samios
Account Manager 

Nicole Torres
Marketing Specialist

Melinda Hingerty
Graphic Designer 

David Arimatea
Account Manager

Nguyen Pham
Graphic Designer 

Madelyn Jones
Event Coordinator

Tim Ladhams
Online Editor and Journalist

Alfredo Scarano
Business Development Manager

Gali Blacher

Aileen Macalintal

Dimitri Sotiropoulos

Alessandro Pacini
Marketing Executive

Dali Hofmann
Accounts Executive

Rozelle Carlos
Graphic Designer

Sofia Costales
Graphic Designer

Heather McIlvaine
Editor Internet Retailing

Charlotte Redfern
Senior Account Manager

Noha Shaheed

David Strong
Sales & Marketing Manager – Franchise Business

Jarha Serafin
Client Success Manager

Sarah Stowe
Editor – Franchise Business

Cherie Nelson
Sales Marketing Manager

Jo-Anne Hui-Miller
Editor – Inside Retail

Matthew Elmas


Intern Hall of Fame

Johannes Forsberg

Amaya Hervas Crespo



51-57 Pitt Street, Sydney CBD, New South Wales

Level 202, 517 Flinders Lane, Melbourne CBD, Victoria

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Phone: +612 9901 1800

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