“ As an academic, I consider it vital to engage broadly with media, to share knowledge and insights with a wider audience. I have worked closely with the team at Inside FMCG for many years to share new and emerging research. There are clear benefits for all parties when connecting academia and industry. Readers of Inside FMCG get informed, evidenced based articles. More often than not, my work has led to discussions with retailers and industry leaders, which has created productive relationships. Such industry engagement in turn informs my research. ”

“ Inside FMCG is such a useful and insightful resource for our sector. It helps keep me and the wider PepsiCo team up-to-date on the latest industry news and shines a spotlight on businesses that are making a difference which is why we love working with them. ”